/PRZWT/Recently, on the occasion of the 80th anniversary of the founding of the United Nations, the "5th GOGREEN Sustainability Green Gala" hosted by GOGREEN, a sustainable platform under BANG MEDIA, was successfully held in Shanghai. Global high-end sleep brand Simmons has once again been honored with the title of "Pioneer Brand of Sustainable Lifestyle" for its sustainable development. Lin Jianfeng, the general manager of Simmons China, represented the brand at the forum and shared Simmons' strategic layout, practical achievements and future plans in sustainable development, providing a model for the green transformation of the global sleep industry.
Brand Voice: Anchor a Green Future with Actions
At the 5th GOGREEN Sustainable Green Awards Forum, Lin Jianfeng, the General Manager of Simmons China, was invited to participate in a special discussion themed "From Choice to Action - Shaping the Future of Sustainable Business", where he explored the future paths of sustainable practices together with brand guests from various industries.
From the dual perspectives of Simmons' global strategy and its local practices in China, Lin Jianfeng expounded on the brand's determination to place sustainable development at the core of its strategy. He said that the brand value that Simmons pursues is not only to provide high-quality sleep products, but also to promote the sustainable concept to be fully integrated from "strategic choices" into "daily actions", making it a part of consumers' sleep life. Facing the sustainability challenges brought about by the numerous components in mattress production, he further pointed out that Simmons is continuously deepening the practice of the "Reduce, Reuse, Recycle" principle, committed to making substantive progress in recycling and reuse, and through supply chain collaboration, integrating green concepts throughout the entire product life cycle.
This discussion brought together forward-looking sharing from brands such as Simmons, broadening the industry's perspectives on sustainable practices from multiple angles. Among them, Simmons' multiple practices in recent years have become key cases: whether it is launching the "LAN" series of mattresses centered on environmental protection, integrating the concept of green sleep into the product carrier; Still collaborating with artist Sean Wu across industries to create the "Sweet Dream" art installation using renewable materials, both reflect the brand's innovative idea of extending sustainability from "industrial practice" to "public communication", injecting new impetus into the sustainable business practice of the sleep industry.
Honor boost: Confirming the brand's green leadership
At the 5th GOGREEN Sustainable Green Awards Ceremony, Simmons was honored as a "Pioneer Brand of Sustainable Lifestyle" for its long-term practices in product innovation, green production, supply chain collaboration and resource recycling. This honor is not only an authoritative recognition of its past practical achievements, but also confirms that the brand has grown into a pioneering force for the sustainable development of the sleep industry. Its path and model provide an important example for the entire industry.
Simmons' sustainable practices run through the entire product chain. On the production side, the brand has comprehensively upgraded its Chinese factories to "solar-powered factories", gradually replacing traditional energy with clean energy and steadily advancing the construction of "zero-carbon factories". On the supply chain side, we are actively building a sustainable supply chain system, strictly screening raw material suppliers with environmental protection qualifications, and working together with upstream and downstream partners to jointly practice the concept of "reducing carbon footprint". At the resource utilization end, an innovative waste recycling mechanism has been established to promote the circular use of resources in the production process. Lin Jianfeng gave an example on the spot to illustrate: "We reuse the scraps from mattress production to make practical items such as stools for workshop workers." On the product side, it focuses on consumers' demands for "safe and environmentally friendly" sleep and launches sustainable and innovative products represented by the "LAN" series. This series is based on the brand's core Beautyrest® Sweet Dream independent bag spring system, and selects climate-friendly Tencel ™ Lyocell fibers and recycled yarns, combined with degradable Purotex+® probiotic technology. It achieves environmental performance while taking into account functional value and user experience.
As Lin Jianfeng said, after the launch of the "LAN" series, it not only successfully attracted the green consumer group with its differentiated positioning as an "eco-friendly mattress", but also promoted the continuous upgrading of technological research and development. Its achievements have been retroactively empowered to multiple product lines such as the domestic Beautyrest® Sweet Dream 100th Anniversary Edition and Mengbao Sleeping Pillow. Gradually build a sustainable closed loop of "practice - innovation - empowerment". This virtuous cycle is precisely the core driving force behind Simmons' continuous advancement of its sustainable strategy.
From a leader in the global high-end sleep market to a pioneering brand of sustainable lifestyles, Simmons has always taken innovation as its driving force, deeply embedding sustainable genes into every mattress, every process, and every communication. Looking ahead, the brand will continue to join hands with the industry and users, guided by the mission of "Guarding sleep health and building a green Earth", to continuously expand the boundaries of green sleep and contribute to building a more resilient and responsible sleep ecosystem.
About Simmons®
I. Brand Story
As a brand included in Cihai and defined as "a refined spring steel wire bed", Simmons® was the first to enter Shanghai, China in the 1930s. Its unprecedented Western-style soft beds and dreamy sleep experience swept across the entire country at once. Since then, "Simmons" has become a well-known mattress brand among Chinese people.
One third of a person's day is spent sleeping, so this third of life should be a kind of enjoyment. In 1870, Mr. Zalmon G. Simmons, with his unique vision, founded the Simmons® brand in the United States. In 1876, he began to produce spring mattresses, rewriting the history of mattresses and human sleep habits.
For over 150 years, Simmons® has achieved numerous honors. It is the leader in the development of spring mattresses, the designer of sofa beds, and was the first to be collected by the National Museum of American History. Up to now, the royal families and nobles in Europe, Asia and other countries, as well as luxury hotels of five-star level and above around the world, all recognize that Simmons® mattresses have always been the top-tier mattresses in the hearts of the world's celebrities.
Adhering to the brand philosophy of "Craftsmanship forging, Dream Sleep", we are committed to fulfilling our unchanging promise of "creating a completely relaxing sleep scene and providing healthier and more comfortable sleep" for consumers with our strength. Simmons® has been constantly innovating. After nearly a century and a half of continuous innovations in machines, technology and materials, as well as meticulous and almost demanding ultimate craftsmanship, the quality of Simmons® far exceeds industry standards and has become a global model in the mattress industry, aiming to bring extraordinary sleep experiences to consumers.
Combining cutting-edge technology, meticulous craftsmanship and strict quality control, every Simmons® mattress features a variety of characteristics such as fashionable and classic design, noble and elegant appearance, exquisite manufacturing process, comfort and durability, as well as health and environmental protection. It is a masterpiece among mattress masterpieces. The legend never stops. As a pioneer in comfortable and extraordinary sleep, Simmons® will create the dream sleep of the future world.
